How to Build a Killer Pitch Deck Using StoryBrand Most pitch decks suck. They’re boring, overloaded with info, and make investors or clients tune out before you even hit slide three. The fix? Structure your deck like a story—using Donald Miller’s StoryBrand framework. Here’s the breakdown: 1. Start with the Hero (Your Customer) – Your audience isn’t interested in you—they care about how they win. Open with a clear picture of their problem. 2. Introduce the Guide (That’s You) – Once they see the problem, position yourself as the expert with the solution. Show credibility but keep it simple. 3. Give Them a Plan – Outline your process in 3-4 simple steps. No one wants a 20-page strategy; they want to know it works. 4. Call to Action – What do they need to do next? Whether it’s investing, signing up, or booking a meeting, make it crystal clear. 5. Paint the Stakes – Show the transformation. What does success look like with you? What’s at risk if they don’t take action? Keep it clean, keep it simple, and most importantly—make them the hero, not you. That’s how you pitch with impact.
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