The NFL has confirmed that “End Racism” will not appear in the end zones at this year’s Super Bowl, marking the first time since 2021 that the phrase will be absent from the championship game. Instead, the league will display the message “Choose Love” at Caesars Superdome in New Orleans as the Kansas City Chiefs face the Philadelphia Eagles. The decision aligns with the league’s broader Inspire Change initiative, which has featured messages like “Vote,” “Stop Hate,” and “End Racism” on fields and uniforms throughout the season. NFL spokesperson Brian McCarthy stated that “Choose Love” was selected in response to recent national tragedies, including the California wildfires, the terrorist attack in New Orleans, and multiple aviation disasters. The announcement coincides with news that President Donald Trump will attend the Super Bowl, making him the first sitting U.S. president to do so. Trump has actively opposed diversity, equity, and inclusion (DEI) programs, signing an executive order to end them on his first day in office. His recent comments implied DEI policies contributed to the fatal midair collision of an American Airlines plane and an Army Black Hawk helicopter. NFL Commissioner Roger Goodell defended the league’s diversity policies, stating they are legal, do not involve quotas, and are intended to bring “the best talent into the NFL.” He emphasized that the league’s diversity initiatives align with both past and current presidential administrations. With Trump’s presence at the game and the shift in messaging, this year’s Super Bowl is shaping up to be as politically charged as it is competitive.
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