The Real Question Isn’t “What Does It Cost?”—It’s “What Does It Cost NOT To?” So many people ask me, “What does it cost to bring you in?” But the real question they should be asking is, “What does it cost NOT to bring me in?” If you’re a smart businessperson, and the cost of bringing me in outweighs the value I create, then you shouldn’t hire me. Simple. That means there’s no real cost because you wouldn’t move forward in the first place. But if I bring a solution that far exceeds the investment, then the cost of NOT solving the problem is actually much greater. The difference between what you gain from the solution versus what you pay is the real cost of inaction. This isn’t just a sales tactic—it’s a philosophy of value creation. Too many people focus on price instead of understanding value. Here’s how this applies in different scenarios: • Sales Teams: If your team is losing deals due to poor messaging, what does that cost you in lost revenue? If training could turn that around, the real cost is not the training—it’s the lost deals. • Hiring Decisions: What does it cost NOT to hire the right person? How much time, energy, and lost productivity does that decision create? • Marketing Investments: What does it cost to NOT invest in the right strategy? If the current one isn’t working, what’s the opportunity cost of sticking with it? People think this is a sales script, but it’s not—it’s a mindset shift. Stop thinking in terms of price and start thinking in terms of return on investment. The next time you’re evaluating a decision, don’t just ask “How much does it cost?” Ask, “What’s the cost of not doing this?” That’s where the real answer lies.
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