Why do I use permanent color on pre-lightened hair instead of demi-permanent? The answer is Simple….longevity. 🔥 Hair color only lifts 4 levels max, so if I need more lift, I pre-lighten first before applying the final shade. Could I use demi to tone? Yes. But my client wanted low-maintenance, long-lasting color especially since reds fade FAST. Demi gives 4-6 weeks of wear, while permanent holds for 6-8 weeks. That extra time matters when you don’t have time to dedicate to frequent salon visits! I can also count on the extra bond protection by using @matrix socolor with bonder! Of course, not every head of hair is a candidate for this approach, but when done correctly & on healthy hair, it’s a game-changer. 💯 Let’s talk color strategy in the comments! what questions do you have? 👇🏽
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