These people showed up to watch an old guy named George Strait stand in front of his microphone and sing his songs for two hours. He didn't dance, he didn't have a gaggle of dancers, he didn't drop in from the sky he didn't blast up from underground he didn't have costume changes, heck he hardly even plays the guitar, typically he just holds it. He had a few lights nothing spectacular and most importantly no tracks, no lip sync and no autotune. Just a bunch of old guys playing real instrument's together as a band.It set a record for attendance at Kyle Field of 110,905 which goes to show that if you focus on the songs and you play them with passion and keep the human element at the forefront of the music, you don't need a spectacle to sell tickets. You just need great songs played by great musicians!
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