In Spring/Summer 2004, Yohji Yamamoto and Adidas pushed their Y-3 collaboration into new territory, blending bold sports-inspired design with high fashion innovation. Just a year after Y-3’s launch, Yamamoto celebrated the line’s success by hosting a grand spectacle—a performance that drew inspiration from athletic ceremonies. Models paraded like athletes in a victory lap, waving Adidas’ iconic three-striped flag. The finale saw Alek Wek take center stage, donning a piece emblazoned with “Yohji Yamamoto” as David Bowie’s anthem “Heroes” played, symbolizing triumph and individuality. This season’s focus was on lightness—both in material and movement. The collection was a masterclass in how sportswear could transcend function, introducing pieces that were not only practical but also visually striking. For the first time, Y-3 ventured into beachwear, proving that activewear could thrive far beyond the gym. The brand’s signature three stripes became an integral design element, woven seamlessly into everything from tops to accessories. But the real standout was a pair of striped jeans, now considered a collector’s item, crafted by the Japanese denim company Spotted Horse Craft, which had previously partnered with Yamamoto on other projects. Adding a layer of storytelling to the collection, Yamamoto introduced pieces adorned with illustrations of fictional athletes and gold medalists. Among them was a playful self-portrait of Yamamoto, designed by Saeko Tsuemura, whose art had featured in some of the designer’s earlier collections. Tsuemura, reflecting on the experience, said, “It felt surreal to be part of such an artistic vision. Fashion and illustration come together in ways that allow for new creative possibilities.” To celebrate the line, Colette, the legendary Parisian boutique, hosted a special exhibition showcasing Tsuemura’s artwork. Guests could explore the creative process behind the designs, receive signed prints, and even take home exclusive gold medals that symbolized the collection’s theme of victory. This season’s impact wasn’t confined to the runway or exhibitions. Y-3 found its way into popular culture, with Usher sporting a track jacket from the collection in his music video for “Burn.” This moment reinforced Y-3’s ability to resonate far beyond the fashion world, carving out its place as a cultural phenomenon that blended art, sport, and style with ease. For more articles and videos go to sevenonethreemag.com
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