🚨 One of the biggest mistakes videographers can make when getting into travel weddings like elopements and destination weddings is treating them like a local or luxury market. While you can book these types of weddings for high prices, it is much harder to find consistent high paying clients. Many times people will raise their prices way too much, way too quickly out of an overconfidence in the fact that they booked a one off elopement for a super high price. The reality is that your referral network, and the type of client that you are dealing with is much different than that of local or luxury markets. This comes with pros and cons. PROS ✅ Client is not limited to a set idea of what they should be paying for a videographer ✅ They have more budget to allot toward capturing their wedding, as often times elopement’s are far cheaper than traditional weddings ✅ More value on video because they want to show their friends and family why they picked this epic location to elope by themselves CONS: ❌ Many couples choose an elopement because it’s an easier or budget option, thus limiting their budget for video ❌ Client is thinking about having to pay your travel expenses So what do you do with this? 🎉 You HAVE to make unique, beautiful, high quality content to sell yourself. You have to showcase your ability to capture these epic locations in the most beautiful way possible. Increasing the quality of your films is also increasing the quality of your brand and the overall perception of the value of your brand. Aim to become better cinematographers and editors - it’s a vastly undervalued skill in this industry, which is pretty ironic. 🎉 Secondly, you have to be conscious of how the market works. Do NOT raise your prices to quickly - elopement inquiries will always be all over the place with their budgets, to prepare yourself for a career of this if you are considering entering into this field. I push people to enter into this field out of the fulfillment of something that they want to do, not to chase money. While the money is there, and you can make very good money doing this, you aren’t going to become a millionaire shooting elopements :) So get into it because they are super fun and fulfilling to do, and be smart with how you raise your prices!
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